FOWN
OWN YOUR FUTURE
CONTEXT
This project is a fictional redesign of the existing brand Fairphone, which I worked on during my bachelor's degree with two schoolmates. We refreshed the brand by creating a more expressive language across packaging, social media, and web.
TYPE
Brand Design
YEAR
2022
NEW NAME, NEW FUTURE
The FAIRPHONE brand is rebranding to FOWN, a more impactful name that highlights the power of personal choices to drive change. By choosing FOWN, we choose to take ownership of our devices and our future.
COLOR & TYPOGRAPHY
Typographic and colour choices that deliberately break from what competitors typically use. Where the category tends toward cold and uniform codes, this palette brings warmth and personality, illustrating the brand's more playful and human side.
GRAPHIC SYSTEM
The brand identity we defined let us play with shapes and colours across every touchpoint, from social media to packaging and the website. Together, these improvements build a far more impactful brand than their current one.
FOWN
OWN YOUR FUTURE
CONTEXT
This project is a fictional redesign of the existing brand Fairphone, which I worked on during my bachelor's degree with two schoolmates. We refreshed the brand by creating a more expressive language across packaging, social media, and web.
TYPE
Brand Design
YEAR
2022
NEW NAME, NEW FUTURE
The FAIRPHONE brand is rebranding to FOWN, a more impactful name that highlights the power of personal choices to drive change. By choosing FOWN, we choose to take ownership of our devices and our future.
COLOR & TYPOGRAPHY
Typographic and colour choices that deliberately break from what competitors typically use. Where the category tends toward cold and uniform codes, this palette brings warmth and personality, illustrating the brand's more playful and human side.
GRAPHIC SYSTEM
The brand identity we defined let us play with shapes and colours across every touchpoint, from social media to packaging and the website. Together, these improvements build a far more impactful brand than their current one.
FOWN
OWN YOUR FUTURE
CONTEXT
This project is a fictional redesign of the existing brand Fairphone, which I worked on during my bachelor's degree with two schoolmates. We refreshed the brand by creating a more expressive language across packaging, social media, and web.
TYPE
Brand Design
YEAR
2022
NEW NAME, NEW FUTURE
The FAIRPHONE brand is rebranding to FOWN, a more impactful name that highlights the power of personal choices to drive change. By choosing FOWN, we choose to take ownership of our devices and our future.
COLOR & TYPOGRAPHY
Typographic and colour choices that deliberately break from what competitors typically use. Where the category tends toward cold and uniform codes, this palette brings warmth and personality, illustrating the brand's more playful and human side.
GRAPHIC SYSTEM
The brand identity we defined let us play with shapes and colours across every touchpoint, from social media to packaging and the website. Together, these improvements build a far more impactful brand than their current one.